WordPress for Magnum Ink
While doing some official industry research (better said, “surfing the forums at Pirate4x4.com”), I came across a company making a big splash in the custom screen printing world, Magnum Ink. The shirt designs I saw were both innovative, grungy and clean at the same time, something very hard to pull off with one creative work. I couldn’t help but reach out to them in hopes of putting a website out for them that matched their design style.
With products as innovative as those created by Magnum Ink, it was important to present those products up front. To accomplish this, we constructed a very unique layout that displayed the artwork proofs on the very front page. This type of layout creates some problems.
Problems created by this type of layout:
- Different screen resolutions (and thus, browser sizes) wreak havoc on displaying the artwork proofs in a symmetrical flow. When the browser resizes, the artwork proofs would normally be lost in the overflow or the grid would go from three columns to two, or worse they would cause a horizontal scroll.
- With smaller viewports (ie. browser window size), the right columns (news, company info) would be lost or not cause a vertical scroll.
- Artwork proofs don’t scale
How we solved these problems:
We greatly enjoyed working with Magnum Ink on this project and are looking forward to a long lasting relationship as their company and products explode into the custom clothing market.
Tags: mysql, php, wordpress