Octane Media

2010 Hot Rod Power Tour Photos

brit — Mon, 26 Jul 2010 13:15:44 +0000

The 2010 version of the Hot Rod Power Tour rolled through Birmingham, Alabama on June 10th. We were fortunate enough to attend the event and of course snapped some photos and video while we were there. The turnout was rumored to be close to 4000 cars throughout the tour. What economy troubles?

Congratulations to Goolsby Customs for coming away with top honors from the Power Tour Challenge. We will have a special writeup on Goolsby Customs in an upcoming post when we start construction of their new website.

Photographer: John Hall

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Video – Crusher Ridge Rock Racing

brit — Sun, 18 Jul 2010 14:50:07 +0000

Be sure to watch all the way to the end to see a great save and an “unsavable” rollover with fire – all the makings of a great weekend.

This video was shot at one of the “bounty hills” called “Cro Wall” at Crusher Ridge. $800 to the first person to successfully get over the top of it. Needless to say, there’s no fear of paying that money out anytime soon.

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Video – Rick and Bubba Treetop Go-Kart Race

brit — Thu, 03 Jun 2010 09:40:36 +0000

I had the pleasure of meeting the staff at Treetop Family Adventure yesterday while I was there to film the Rick and Bubba go-kart race. I was very impressed with their facility and attention to detail. The service was great and everyone I came into contact was friendly and carried a smile. I can’t wait to go back when I have more time to play around.

Note: If the video below skips during playback, click the “HD” button on the video. That will show the video in standard definition and be a little easier on your computer during playback.

iPhone/iPad users, click here to watch the video on your device.

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WordPress for Magnum Ink

brit — Thu, 01 Apr 2010 13:38:24 +0000

While doing some official industry research (better said, “surfing the forums at Pirate4×4.com”), I came across a company making a big splash in the custom screen printing world, Magnum Ink. The shirt designs I saw were both innovative, grungy and clean at the same time, something very hard to pull off with one creative work. I couldn’t help but reach out to them in hopes of putting a website out for them that matched their design style.

With products as innovative as those created by Magnum Ink, it was important to present those products up front. To accomplish this, we constructed a very unique layout that displayed the artwork proofs on the very front page. This type of layout creates some problems.

Problems created by this type of layout:

Different screen resolutions (and thus, browser sizes) wreak havoc on displaying the artwork proofs in a symmetrical flow. When the browser resizes, the artwork proofs would normally be lost in the overflow or the grid would go from three columns to two, or worse they would cause a horizontal scroll.
With smaller viewports (ie. browser window size), the right columns (news, company info) would be lost or not cause a vertical scroll.
Artwork proofs don’t scale

How we solved these problems:

By using custom, but standardized Javascript and CSS we progressively enhance the HTML layout to cause a vertical scroll and affix the right column to the top right if the viewport width falls below 960px. This assures that the layout stays readable and usable on smaller computers, including the newly popular netbooks. The design also continues to maximize the size of the artwork proofs on these smaller browser layouts. You can verify this by resizing your browser while the Magnum Ink site is loaded. As the resolution lowers, notice how the proofs resize and the right column affixes to the top right.

We greatly enjoyed working with Magnum Ink on this project and are looking forward to a long lasting relationship as their company and products explode into the custom clothing market.

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2010 King of the Hammers UTV Race

brit — Sun, 28 Mar 2010 13:25:26 +0000

I was on hand at the 2010 King of the Hammers race and was very interested in seeing as much of the UTV race as possible since Octane Media is in talks with a few sponsors for a full on UTV race team for 2011. The UTV race was great and I was really wishing I was behind the wheel instead of standing there holding the camera.

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W.E. Rock Western US National Series Opener This Weekend

brit — Thu, 25 Mar 2010 11:39:22 +0000

The W.E. Rock Western US National Series Opener is this weekend in Oroville, CA. The most well respected rock crawlers in the world will compete on a man made rock crawling course which includes a 25ft quarter pipe jump-up and a 35ft climb called the Terminator.

Fifty of the Nations best drivers will be at this weekends competition. Fighting it out in the Pro Modified Class will be National Champions Brad Lovell, Tracy Jordan, Shannon Campbell and multiple time World Champion Dean Bulloch, who are just a few of the premier full bodies vehicles that will be doing insane maneuvers that you never thought was possible.

In 2009 the W.E. Rock series produced a number of epic battles in each of the four classes including Pro Modified, Unlimited, Modified Stock, and Formula Toy. The points battles came down to 3 or 4 point spreads over the 4 event season. In the Pro Modified class, Brad Lovell had perfect scores in the first two rounds, and then dropped to Tracy Jordan who took the perfect scores in the final two rounds. But Jordan made a 3 point mistake in the second round of competition that put him into 2^nd place at the end of the season. In the Unlimited Class, Cody Wagner and Jesse Haines had the same battle with both completing 2 rounds of competition with perfect 100 scores, but Haines was not as consistent and dropped to second place by only 3 points.

Justin Hall topped the charts with perfect scores at every event in the Modified Stock Class, but still only won the competition by 4 points. The Formula Toy Class came down to the last round of competition with John James coming out on top, with a 1 point spread to Brian Ellinger in second and Jeff Mello in third.

This weekends competition will begin at 10am on Saturday March 27^th and Sunday March 28^th at the Surplus City Jeep Parts in Oroville, CA. The two day adult pass is $25 with one day adult admission $15, ages 8-15 $5 and 7 under free. W.E. Rock is a great family friendly event to bring the kids and get them interested in rock crawling.

When: Friday March 26^th 1pm-8pm Tech and Contingency
Saturday March 27^th 10am Competition Begins
Sunday March 28^th 10am Competition Begins

Where: Surplus City Jeep Parts ; 4514 Pacific Heights Road ; Oroville, CA ; 530-533-2500

Specific Link to More Information: http://www.werocklive.com/comps/09_oroville/10_oro_itin.php

2010 Western US Nationals Race Schedule

Date                        Location
Mar. 27-28             Oroville, CA
May 1-2                   Tucson, AZ
June 19-20             Reno, NV
Jul 31-Aug 1           Salt Lake City, UT

2010 Eastern US Nationals Race Schedule

Date                        Location
May 22-23             Rausch Creek, PA
June 26-27            Dayton,TN
July 24-25             Hannibal, MO
Aug 28-29             Dayton,TN

About W.E.ROCK Events, LLC.
W.E.ROCK Events, LLC. A Placerville, CA based company, sanctions, promotes, and hosts specialty off road events, including the W.E.ROCK Rockcrawling US Pro-National series and 13 international and sub-sanctions. Attracting thousands of spectators to each event, W.E.ROCK reaches a broad demographic of off-road enthusiasts and casual motorsports fans. The sport of rock crawling has grown by giant leaps in the last decade and is now host to over 300 registered national-level competition teams. Major competition supporters and partners include Red Bull Energy Drink, Monster Energy, NOS Energy Drink, Home Depot, MAXXIS Tires, Cooper Tires, and Crown Royal. With the off road industry exceeding 4 billion in sales annually, the sport of rock crawling leads the way in print media and advertising for the sport’s 12 major publications. For more information, visit www.werocklive.com.

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WordPress for Golden Mountain Park

brit — Mon, 22 Mar 2010 22:05:19 +0000

Golden Mountain Park is no stranger to the off road community. If you have ever seen an episode of Xtreme 4×4 where they field tested a vehicle, it was most likely at Golden Mountain Park. From mild fire road trails to extreme rock crawling and even mud bogging, GMP has it all. It was an honor to be contacted by the owners of the park to help them better market their park online. The requirements fit perfectly with WordPress. We worked with the staff to develop a custom theme and information strategy that is surely to help attract more visitors to the park. It will also help them get new information out to their patrons in a quick and cost effective manor. The new site can be seen at http://www.GoldenMountainParkLLC.com.

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Gray Rock Spring Fling Rock Crawling Photos

brit — Mon, 22 Mar 2010 12:33:35 +0000

Rock Crawling photos and video were the tasks of the day when I went out to Gray Rock this past weekend for the annual Spring Fling ride. The turnout was great and besides a little dust around the pits, the weekend was perfect. With all of the rain this area has seen lately, dust is a welcome change. I will have some video from the same event posted soon.

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WordPress for AnkleSavers.com

brit — Fri, 05 Mar 2010 14:53:30 +0000

I was contacted by Tom Crain of Ankle-Savers™ about improving the website for his new product. He has an innovative product that maintains a very high level of simplicity. The website needed to reflect those product features. The main goals of this project were: high impact, simple (one page if possible), show product through video. See for yourself if you think these goals were accomplished – AnkleSavers.com.

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2010 Atlanta Supercross Photos

brit — Sun, 28 Feb 2010 04:23:39 +0000

Octane Media was contacted by Tom Crain of Ankle-Savers™ to cover a few of his team riders at the 2010 Atlanta Supercross event. We weren’t able to secure a media pass in time, so the photos and video I was able to shoot were shot from the stands or pits with a DSLR camera, so the video (soon to be posted) is what it is.

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