We Are Motorsports

High Performance Web Design

About Us

Big Ears

We pledge to use our ears more than our mouth.

In the business consulting world, it is all too common for consultants to spend more time talking at clients than actually listening to them. Our keen ability to listen and pick up on key details comes from our desire to build a lasting relationship with our clients where we are not just a service provider, but a true partner in growing their business.

Our approach

1. understand

The key to getting a project started efficiently is having a proper understanding of the objectives and success measurements.
This is absolutely the most critical phase of any new project.

2. design

Our design phase accounts for more than just graphics. We craft the components of your system to uniquely meet the demands of the project including the database schema, functional customizations, user experience design, and lastly the touch-feely user-facing design.

3. build

When we start putting together a new project, it is often times an iterative process, much like building a house. You build layer upon layer above the foundation. These iterations are clearly communicated to the client to ensure the project is meeting their needs.

4. its alive!

We’re not the type of agency to build a site and throw it out to the wolves. We want to be a long term partner and help our clients tailor their site to continually reach their existing customers and new customers more effectively. Your customer is constantly evolving. So should your website.

Our team

Brit Mansell

Chief Thinkerupper

I think Double-Stuff Oreos should be the standard. The “normal” Oreos should be called, “Half-Stuffed”.

Nick Lecrenski

Maker of Codes

Programming is like sex. One mistake and you have to support it for the rest of your life. – Michael Sinz

John Hall

Content Guru

Intelligence is the faculty of making artificial objects, especially tools to make tools. – Henri Bergson

Forrest Ledbetter

Maker of Codes

Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live. – Martin Golding



Often times when talking to clients, we work together to identify opportunities for improvement within their current sales processes or their existing web presence that allow them to better leverage their web properties to become a more productive aspect of their overall business.

During the time at which we are discovering their business, our clients are also discovering the potential of working with one of our ecommerce products and how we can customize each of those to fit their unique business needs.

The three main ecommerce platforms with which we work are:

  • Ignite Ecommerce – Our Custom Platform
  • WordPress paired with WooCommerce
  • Magento


In today’s ecommerce landscape, there are countless out-of-the-box tools on the market that are perfectly capable of making your business and your products visible on the web. Where Octane Media is different is when it comes to architecting a system customized to meet your business needs. When designing a custom system, we take into account your existing inventory system, third party systems (ex. UPS, FEDEX, Credit Card Processing, etc.), your product data suppliers, and especially your customer.

One of the key benefits of working with Octane Media to craft a personalized ecommerce system is its ability to scale and evolve over time as your business grows, thus increasing the value of your investment over time. For this reason, it is especially important to have your architecture correct from the start. Proper architecture ensures the following:

  • Meet unique business demands
  • Scale as business grows
  • Evolve as technology improves


Once the implementation plan is finalized, that’s when the fun begins. During the development process, we continually involve our clients to get feedback and share progress. This communication ensures that project goals and budgets are met as expected.

Some of the deliverables we send out during the development phase are as follows:

  • Database Schema
  • Design Wireframes
  • Live Development Environments
  • Design Template Suggestions


Ignite Ecommerce

Highly scalable and highly customizable

The Ignite Ecommerce Platform is our baby. We created this platform from scratch specifically tailored to meet the high demands of the automotive and motorsports industries. If this platform is flexible enough to work well for the automotive industry, it is flexible enough for any industry.

Learn More


In the recent years, Magento has grown in popularity as to become one of the most prominent ecommerce platforms for medium to large sized businesses. Although it requires fairly beefy hardware, in comparison to the Ignite platform and WordPress, it does provide some features that make it a good fit for larger businesses.


WordPress is the most flexible, most common, and most extensible platform on the market. We pride ourselves on staying on the forefront of WordPress development. This platform is specifically suited for projects with smaller budgets, basic functionality needs, and quick timelines.

Let's keep in touch

Contact info

220 1st Street South
Alabaster, AL 35007

Phone: (205) 538-0061

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